# VLOKR
### A Social Media Platform where Content Creators are Rewarded by Viewers
#### Whitepaper - Spring 2022
# Contents
#### ABSTRACT
#### I. THE SOCIAL BLOCKCHAIN
#### I.1. Core Vision and Values
#### I.2. The VLOCITY Social Blockchain
#### I.3. Blockchain Properties
#### II. THE VIDEO SHARING PLATFORM
#### II.1. Online video market
#### II.2. Choosing a suitable blockchain
#### II.3. The VLOCITY blockchain
#### III. TOKENS AND BUSINESS MODEL
#### III.1. The main economic principle
#### III.2. The tokens model
#### III.3. The customers to target
#### III.4. The economic cycle
#### IV. COMPANY AND ROADMAP
#### IV.1. The VLOKR organization
#### APPENDIX A: THE LIMITATIONS OF SOCIAL MEDIA PLATFORMS
#### APPENDIX B: THE VTV DISTRIBUTION ALGORITHM
#### APPENDIX C: COMPETITION
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# ABSTRACT
The social media platforms that we use now have some issues. Problems with keeping user data private, moderating fake news and inappropriate content without turning into censorship. The inappropriate content presents a risk for advertisers and content creators who see their brand being compromised with censorship discouraging creative work. The manual moderation is not giving better results, the lack of transparency is also obvious as social media platforms do not reveal how they use personal data, distribute content or share revenue.
The majority of social media platforms don’t share revenues with content creators and the few that do so have monetization targets that are hard to attain. The average user is not compensated for being the target of lots of advertisements and these are not customized for individual preferences.
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Additionally, there has been a growing agenda from centralized for-profit platforms that seeks to secretly demonetize content creators by modify its algorithm. These modifications can change the value per click of an ad, reduce traffic to content creators with alternative viewpoints and even flat out cancel accounts. This hurts content creators by not giving them the full value for their work to the point of them not being able to afford the lifestyle they were accustomed to.
#### **Solutions we propose**
We introduced the VLOKR platform with the purpose of addressing the above issues. This is accomplished through the following:
* Promoting trust with a decentralized infrastructure that is transparent, open source and that does not give away personal information for advertising.
* A fairer and more accurate moderation that is done by the community through voting and tags without political and company intervention and censorship.
* A token model that rewards all participants such as creators, influencers and viewers for contributions to the platform.
* A decentralized community based decision making process to ensure fairness in the revenue algorithms
#### **The tokens**
The platform has two tokens: VTV and VP. VTV is a utility token that can influence how content is ranked on the platform. The content creators are rewarded with this token that will incentive them to do a good job and adhere to community standards.
The VP token represents voting power that is accumulated by VTV holders. The holder will receive 1 VP hourly per VTV in account. A user needs VP to post, vote, tag and comment. The user will then be rewarded by the blockchain algorithm in VTV for posting quality content or for voting trending subjects.
There is a third token that is not native to the Vlocity blockchain, but instead is on the Binance Smart Chain. It is a liquidity token that is used to swap into the token of choice for the VTV holder. We are dubbing this token VLOKR.
In our roadmap you will see that once the official app is deployed after POC debugging, it will come with a cross-chain swap function that will seamlessly burn native Vlocity tokens when liquidity is needed and vice versa when VLOKR are swapped onto the Vlocity for platform functions.
**Pairing**
To ensure a balanced relationship between VTV and VLOKR the initial token distribution will be equal on both platforms. There will be a periodic review by the Vlocity non-profit foundation and a consensus by the node operators to balance out the floats through burning, never minting above the total distribution.
# I. THE SOCIAL BLOCKCHAIN
# I.1. Core Vision and Values
### **A new way to conceptualize trust in social media platforms**
The social networks have completely changed how we socially interact by giving us the possibility of an online medium for it. This has created a new way to communicate with our friends or to state our opinions on sporting events, politicians or celebrities.
As content creators and users grew more accustomed to them, it became obvious that social networks were not acting in their interest, but followed certain political or commercial agendas that represented the priorities of big players. Some other apparent issues were the following:
* Privacy breaches and the distribution of user data for advertising and personal gain.
* A difficulty to moderate content without resorting to censorship.
* No incentive for content creators and low transparency over monetization algorithms and revenue sharing.
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*Figure 1*: How the platform functions
The large audiences attracted by them resulted in social networks being a means to propagate fake news and introduce a bias on how content is shared. The honesty and transparency of social networks was questioned many times and became a serious concern.
We seek to address this by creating a fair and equitable platform where moderation is conducted by the users through voting. The content that has received downvotes in a sufficient proportion can be removed and users can be rewarded for flagging it.
## **The downside of a revenue model that is based on advertising**
The wide audiences of social networks allowed them to offer advertisers a solution that is cheaper, more impactful and slightly more customizable than traditional TV or newspapers. The recent trends show a limit to this approach.
To base your revenue stream just on advertising results in a series of problems. Some of them are less revenue that gets to content creators, lots of ads that contribute to a substandard viewing experience and the collection of personal data that is not liked by the community.
Our platform follows a model that respects user privacy and where moderation is conducted more efficiently and accurately by rewarding viewers to curate content and not rely on censorship. The advertisers can also be confident that their brand image is not associated with fake news or inappropriate content.
### **The guiding principles**
Our team is committed to focusing on and adhering to the following principles:
* Respect for privacy: We do not collect personal data and we do not make suggestions or broadcast intrusive ads that can worsen the experience for viewers.
* User empowerment: Our community has an active role in making our platform a thriving hub by controlling content distribution and supporting freedom of speech.
* Transparency: Our code of conduct and reward structure is transparent.
* Fairness: The users are compensated for supporting the platform with 90% of revenues.
We also take special care so that our technology is influencing the environment as little as possible. The blockchain we have developed is Proof-of-Stake and has a low carbon footprint. We are aware of the environmental risks that Proof-of Work technologies pose.
The users will soon be able to vote on changes on the protocol. Some of these changes will concern social projects and allow viewers to have an active role in a positive community contribution. Our purpose is to confer social media users a better way to monetize, promote and spread their content.
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*Figure 2*: Our guiding principles.
# I.2. The VLOCITY Social Blockchain
We introduced the VLOCITY blockchain for social medias according to our principles of creating a new model of trust for decentralized technologies and rewarding users fairly with cryptocurrency tokens. It is a fork of the Avalon second generation blockchain and it has been reworked and streamlined to include new features and improvements.
### **Using the blockchain to change the paradigm of trust**
The blockchain, decentralized infrastructures and new software can change how trust is implemented on social networks. The blockchain is a central ledger that is hosted among many participants connected to the same network. It achieves the objective of trust because of the following properties:
* Immutable: It functions based on a consensus algorithm that can validate new entries on the ledger by asking the approval of all participants. The data can’t be changed without a peer consensus. This protects against censorship.
* Transparent: All financial records concerning holdings or transfers are public. This addresses corruption.
* Commitment to privacy: Only a public key is required for logging in. This solves the problem of collecting personal data for an additional revenue stream.
The decentralized infrastructures can’t be censored and use protocols such as the IPFS or InterPlanetary File System to provide file hosting capabilities for all peers in a network. The infrastructure doesn’t depend on one specific node as traffic can be redirected if is required.
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*Figure 3*: The IPFS infrastructure
### **User contributions are rewarded**
The collaborative models for communities have received positive opinions and they gained this appreciation by implementing the user’s contributions, such as car sharing, community reviews or code that was available publicly.
The appeal of social media consisted in giving users a connection to video creators on YouTube, experts on Wikipedia, developers on Github and friends on Facebook.
The VLOKR platform functions in a similar way, by allowing users to post, vote, comment and tag content. The difference to other platforms is that users can earn a reward in cryptocurrency tokens for this contribution. The tokens can be traded for their value on exchanges or used to promote content on the platform.
## “*The VLOCITY social blockchain introduces a new system that rewards users for contributing with posts, votes or tags.”*
# I.3. Blockchain Properties
The VLOCITY blockchain was created based on the Avalon framework and this allows it to have a lot of customization possibilities and high performance. We chose the Avalon blockchain as a starting point to develop our own product because of its features and scalability. The blockchain can be used for other projects with different types of media but with similar social concepts. It uses a delegated Proof-of-Stake protocol that is included in other notable blockchains such as Cardano, Avalanche, Steem and Loopring.
### **The economic framework**
This framework is based on an algorithm that creates and distributes cryptocurrency tokens to reward each participant for contributions such as posts, votes and tags. The VTV tokens have a utilitarian value by allocating voting power and bandwidth to its holder with time. The more VTV tokens held, the faster the user can collect these resources.
This algorithm protects VLOCITY from Sybil attacks that consist in creating multiple accounts to cheat the numbers of votes, which classic social medias are victims of. A malicious actor who creates multiple accounts to promote fake news or to mislead people for commercial gain will not have the same voting power as a regular user who has a real contribution.
The bandwidth is used to write transactions on the blockchain. The user needs a balance of bandwidth for transactions. The voting power influences how content is ranked and the rewards in number of tokens sent to the viewers who vote.
Voting on relevant and quality content will increase its exposure so that it will be shown to additional viewers. To vote on such content will give the user a reward.
The algorithm is thus more accurate than the classic paradigm of “1 person = 1 vote” because it recognizes that users are different and have individual contributions. The users who are more active and knowledgeable will have more influence to decide what content is promoted.
### **How it functions**
The VLOKR platform is developed on top of the VLOCITY blockchain. It allows users to post, vote and tag videos. It has two tokens:
* VTV is a fully liquid and tradable cryptocurrency asset. It has monetary value and can be traded on exchanges and on a secondary market between viewers.
* VP is a voting token that allows users to curate content. The users spend this token to vote on the platform and influence how content is ranked, distributed and rated for viewers. This represents a moderation activity that is fair because it is done by individuals. The token circulates within the platform and has no value outside it.
The users go through a number of steps for voting as follows:
#### 1) Collecting voting power.
The users who hold VTV are compensated with voting power tokens every hour. They gain one VP every hour per VTV held.
#### 2) Spending voting power.
The users spend VP to vote, post or comment on videos.
#### 3) The blockchain does calculations.
The blockchain settles on the amount and proportion of new VTV that are rewarded to viewers.
#### 4) The users gain VLOKR coins (VTV).
The users are compensated with tokens if the vote on relevant and quality content.
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*Figure 4*: The flow of voting power on the platform.
### **Community moderation**
The algorithmic moderation of social platforms results in a lot of fake news and promotion of political and commercial objectives in a misleading way. The community ranking proved to be the most accurate and fair to rate and organize information on the Internet on subjects such as movies, real estate or restaurants in a specific region.
This trend is continued by the VLOCITY blockchain so that content is ranked exclusively by how users upvote, downvote and tag. A popular piece of content that received lots of upvotes goes up in its category to gain more exposure and recognition. Content that received a more negative score is hidden.
The community can also vote on the moderation guidelines to achieve consensus. This guarantees that the rules are created by the community and can be changed if there is a requirement to do so.
### **Community leaders**
The VLOCITY system is designed as a decentralized organization, run by elected leaders who can decide on what propositions from the development team to implement for updating any aspect of the blockchain.
On VLOCITY, blockchain validators are called leaders and are elected by the community in real time. Any registered user can vote or downvote for up to 3 leaders at any time. The top 21 individuals who receive the most votes are automatically elected as leaders.
The role of a leader is to host, run the blockchain and validate the implementation of update proposals.
### **Covering the administrative cost**
A commission can be set on the VLOCITY blockchain to cover the costs of teams working on the platform. Such costs can have a development, marketing, legal or corporate nature. The commission is on top of what is distributed to viewers for voting.
On this blockchain, 10% of the total VTV distributed to users are created and sent to the beneficiary account of VLOKR as reserves. This account is the first one created on the blockchain. The revenue shared to viewers surpasses by a significant margin what is the case on other social media platforms.
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*Figure 5*: The blockchain reward system.
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**The difference when compared to classic social media platforms**
The VLOKR platform has a number of advantages over other social medias that consist in the framework based on trust, user empowerment and moderation that is done by the community. It wants to create a fair system where participants are rewarded by their contribution.
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*Figure 6*: The advantages and differences of VLOKR compared to other social media platforms.
# II. THE VIDEO SHARING PLATFORM
The VLOKR platform is a Proof-of-Concept that applies the principle of a social blockchain for a video sharing platform. It is a fork of the DTube platform that has been reworked to include new functionality and performance according to our specifications.
We have considered the possibility of launching it on the Steem blockchain. This is the first generation social blockchain that received some recognition. We realized that the Steem blockchain had some limitations to be a feasible choice. We decided to use the Avalon blockchain as a starting point for our product instead. We then developed our own system that is a second generation social blockchain. It is called VLOCITY and has some features and improvements that make it more suitable.
### II.1. Online video market
The online video platform market was valued at 6.98 billion dollars in 2021. It is forecasted to increase at an annual growth rate of 18.4% from 2021 to 2028. The online video platforms receive fees from users and provide creators with the possibility to manage, store, organize and publish various content on the channel. Such platforms also allow users to stream live videos, record them and host them as required. The online video sector is getting some support from smartphones and tablets. The gadgets are compatible to play live or recorded content.
The online video advertisement market is bigger and represented 61.6 billion dollars in 2021. This confirms the idea that the owners of online video platforms receive most of their revenue from advertisements and not from fees and subscriptions paid by viewers. The wide audiences allow them to close significant advertisement contracts.
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### **Viewers as content curators**
The social blockchain provides a new interpretation of classic online medias by rewarding viewers who contribute. This contribution can be in the form of sharing knowledge by searching for the best content and posting it on the platform for the community.
Viewers can curate content by posting a link of a third-party video from the Internet or by voting and tagging the most relevant videos for ranking purposes. Such activities are not rewarded on other social medias and this is the novelty of this platform.
## “*The curators can grow their user base and gain increased recognition with the VTV tokens. This rewards influencers in a new way that wasn’t available until now.”*
### **Protecting creativity for creators**
The videos that are posted by the users need moderation to avoid copyright infringement or inappropriate content broadcasting. The question is how to conduct moderation properly. The social media automated moderation was not effective in blocking troublesome content.
The content creators risk demonetization so they are not able to earn revenue. They can also be confronted with censorship if the content infringes platform rules and these are updated to meet the requirements of brands that need to advertise.
The VLOKR platform has a decentralized infrastructure that is resistant to censorship so that creators can safely post their content. The moderation is done by the millions of users in the community that can block inappropriate content or obvious copyright infringement. The team will not have to take a lot of actions that concern moderation of content. This makes it possible that the team can concentrate on more important matters such as improvements and additions to the platform.
*Figure 7*: How content is ranked and rewarded.
# II.2. Choosing a suitable blockchain
The blockchain that supports the platform is important as it influences functionality and usability. We have studied the possibility of choosing Steem as a social blockchain for this purpose. This blockchain was not suitable as we have noticed a number of trends and concerns so we collected responses from users to know what the main problems are.
The Steem blockchain does not correspond to our requirements and does not meet our objectives because it has some limitations that are noticeable as follows:
#### 1) Complicated usability.
The users need to manage a lot of private keys and 3 different tokens. The registration process is also unintuitive and long.
#### 2) Low quality and diversity of content.
The posts on Steem are all original content from non-professional vloggers and contributors. They are focused on the blockchain community and don’t have widespread appeal.
#### 3) Unsuitable economic parameters
The mass adoption of the economic model is hindered by unfair reward distribution, token illiquidity, short monetization window and limits on voting.
#### 4) Concerns on scalability
The Steem blockchain already had 400 decentralized applications the last time we checked. This in addition to no customization and low bandwidth can lead to slow performance.
Our team agreed to use Smart chain & Avalon framework to develop and test a new blockchain. The blockchain that we created was named VLOCITY to reflect its high performance, speed and functionality. It is a second generation social blockchain like Avalon that has new advancements and improvements.
# II.3. The VLOCITY blockchain
The approach with VLOCITY was to create an accessible, customizable and scalable blockchain for the social distribution of content on our platform. The VLOCITY blockchain supports different types of media which means that any developer can use it to create its own social system with a simple setup just by following our principles.
The VLOCITY blockchain is functional, but still a work in progress. We will update a lot of aspects of the token model, add new features to the video platform and increase support for the VTV token so that is simpler for viewers to obtain and convert it.
The principles of a social blockchain inherited from Steem are not optimal because the user has to deal with a lot of complexity. We agreed to use the principles of the Avalon blockchain as this is better choice with improved customization. Such principles consist in increasing user adoption by simplifying the process for them, increase retention and give an incentive for contributing with different activities that are not rewarded other platforms. This will be accomplished as follows:
* Simplifying user experience: The only token that has monetary value is VTV and spending voting power and collecting rewards is a straightforward process. Creating an account is also fast.
* Increasing retention: You can stack voting power for a long time to reward returning visitors and there are no caps for accumulating it in case of inactivity of the user.
* Supporting long term growth with an adjustable inflation: The VTV rewards are positively correlated with the active users so the incentive to join the network remains constant.
Improving the content diversity and quality for viewers
An online video platform achieves its objectives based on the quality and quantity of its content. Competing with major players is not a simple task, but is something that can be accomplished. This is why we introduce new monetization and sharing features:
* The share links feature: Viewers will not only be able to curate videos from the platform but will have the possibility of sharing links from any video publisher. This also works on platforms such as Facebook and Reddit with good user reception. The viewers will be able to import the content that is relevant simply and quickly.
* Curation rewards: On Steem the reward pool was split between creator and curator rewards. The majority of our userbase consists in voters so we will allocate most of the reward pool to them. The creators will also be rewarded as they will be allocated the first vote as soon as they post content on the platform.
* No caps for the monetization window: We will have no time restrictions for monetizing content, as opposed to the maximum of seven days on the Steem platform. This is a good approach for video content.
### **An architecture of scalability**
A decentralized media platform has to support an increasing user base and a fair governance for mainstream adoption. It has to address the issue of scalability to improve its viability and future prospects.
The Vlocity blockchain is a decentralized organization that is governed by the community and its leaders. It is simpler to arrive at a consensus and implement changes if all the stakeholders have similar interests. This is different to Steem where 400 apps share the same blockchain and framework but with different objectives and priorities.
The advantage is that the VLOCITY blockchain is solely dedicated to our platform and this allows it to have a greater bandwidth and handle a larger number of transactions. The apps on the Steem blockchain need to share bandwidth and this limits their capacity. The system that we created surpasses such considerations and hurdles to guarantee performance.
## “*The VLOCITY system provides each application with its own blockchain database so sharing is not required. This improves performance, bandwidth allocation and scalability for the platform.”*
# II.4. Smart Chain Utility
### VTV BEP20 Utility token
Using smart chain as a temporary blockchain, VLOKR will use BEP20 $VLOKR tokens for fluent user experience. Allowing for a variety of DeFi functions and broad use of web3. Until a future date when the use of velocity blockchain will go live on mainnet. \
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The use of BEP20 will not influence changes in our tokenomics or marketing plans, it is simply offering a flexible solutions for VLOKR to fast track our platform to the public.
# III. TOKENS AND BUSINESS MODEL
# III.1. The main economic principle
The VTV cryptocurrency is a utility token that has value on the platform by giving its holders the ability to post, curate and promote relevant online videos. Its value is determined by the BEP-20 Liquidity Token, traded on the various Binance chain swap DEX's.
The principle consists in attracting users with VTV rewards for posts, votes or tags. The community is also incentivized to purchase VTV on online markets for voting power and the ability to rate content. This creates a sustainable demand for the token on the markets and increases overall market capitalization.
### A few terms are explained for clarification as follows:
* VTV circulating supply: The total volume of tokens emitted until now.
* VTV exchange price: The price at which the token is traded on DEX's for other currencies. It is determined by buying and selling volume and is usually presented in USD or BNB.
* VTV market capitalization: The total market value of the VTV circulating supply calculated as price multiplied by the circulating supply.
* Decentralized Exchanges: The platforms that provide token trading services. They have various trading pairs, commissions and exchange prices for the pair.
# III.2. The tokens model
The VTV cryptocurrency is a utility token that is used to post, vote and tag videos on the platform. The holders can influence content exposure in two ways:
1\) Holding VTV for the VP accumulation
It was previously stated that each VTV produces one VP per hour for the holder. This voting power can greatly influence content exposure and rank. The ranking is determined by votes, by how new is the content and by tags. Content exposure will increase with VP spending.
2\) Burning VTV for promotion
The VTV has an additional functionality that can be used to promote content with more VP through burning tokens. This is possible with the promote video feature when posting content. The tokens that have been burned are removed from the circulating supply by the blockchain and additional VP are added for boosting the post.
Promoting content will result in more exposure to the post and more rewards for its creator if the content proves to be significant, recent and of high quality. This feature will mostly be used by companies and advertisers who want to promote their products and services.
### **The VTV token as an asset**
The VTV cryptocurrency is a tradable asset and has a certain monetary value outside of the platform. It can be traded between its holders on the platform cheaply and securely. It can also be traded outside of the platform through online exchanges that have pairs such as VTV/USD.
Trading VTV through various pairs and exchanges sets its average price and thus influences its market capitalization. We have introduced platform rewards to gain user recognition and to create a sustainable demand that will support the increase of market capitalization.
## “*Creators and curators are incentivized to purchase VTV tokens so that they can influence content ranking.”*
# III.3. The customers to target
The demand for VTV will be led by two types of customers: users and advertisers. We plan to include in the future consumers of goods and services that can receive discounts or purchase on the platform.
The VLOKR platform is created primarily for users such as content creators and influencers who seek an audience. They represent the main source of revenue. Our business model is inspired by the gaming industry as it includes both free to play and add-on purchases such as character skins and subscriptions. The free to play component is represented by users who post and curate videos to earn VTV rewards. It is also possible to increase voting power by purchasing more VTV and this mirrors the component of add-on purchases. We want to provide additional paying services such as user badges and new features.
The advertisers are also a source of revenue and they can promote what content is relevant for them. This can be accomplished quickly and efficiently by burning tokens. The advertisers will also be customers as they will purchase tokens to give exposure and high ranking to the promoted content.
We plan on the long term to include consumers in this category as the user base is growing and the platform is gaining recognition. The approach is to partner with consumer brands and shops that accept price discounts in VTV. The consumers will then be able to make purchases with the platform.
# III.4. The economic cycle
The circulating supply will be kept at a stable level to prevent inflationary concerns. It will be issued for rewarding users who post, vote or tag content and reduced through burning by advertisers. This allows the circulating supply to have a predictable nature.
The market capitalization will fluctuate because of the circulating supply and price also. The buying and selling of traders will influence where the price settles. The price is expected to have a high volatility similarly to other cryptocurrencies as this is a new sector with potential, opportunities and advancements.
*Figure 8*: The cycle for the price and circulating supply including what influences it.
# IV. COMPANY AND ROADMAP
# IV.1. The VLOKR organization
The creation of the VLOKR platform is the combined effort of a team of twenty or more software architects, university professors and students, software engineers, coders, cryptocurrency traders, as well as legal and corporate advisors. The team is divided between three corporations, tasked with building the software for applications.
The three corporations are:
#### 1) VLOKR Inc. in California, USA.
#### 2) 041 Agency in California, USA is the developer that works to create the VLOKR platform.
#### 3) The VLOCITY Foundation in Aruba, South America is a non-profit organization.
#### 4) Capital funding Newport Beach Technology Acquisitions
The cryptocurrency industry has a high volatility of price and this will apply to our case also. The token value from private funding, its value at the crowd sale and the resulting market value after that will all be different and hopefully increasing if the plan is followed and the team does things the way they are supposed to.
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IV.2. Roadmap
To add token issuing schedule and roadmap information in this section if completed.
# ROADMAP
**Q1 2022**
* Whitepaper
* Mobile application (POC)
* Social Blockchain
* Token VTV/Vlocity Blockchain (POC)
**Q2 2022**
* Whitepaper (Revamp)
* Token Mint/Swap
* Pre-sale
* Social Blockchain (Research)
* Mobile Application Wireframes
**Q3 2022**
* Mobile Application - Feature Development
* Blockchain Development
* IPFS Implementation
* Video Encoders/Streaming
**Q4 2022**
* Mobile Application Inalization
* Blockchain Testnet + Mainnet
* Rolling to Beta Users
* Invitation to Beta Users
* Bounty Campaigns (Bug Bounty/Content Bounty)
* Go LIVE - Appstore Live
**Q1 2023**
* Content Creators have the ability to NFT their Video Content
* NFT Marketplace
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# TOKENOMICS
### Total Supply
* 10 Billion
### Presale Supply
* 840,000,000 VLOKR
### Emission Rate
* 34,615,384.61 per Week (Release to market after Pinklock August 8th, 2022)
### Team Tokens
* 6.5% of emission rate
# Network Growth Strategy
* 1% Transactional volume burned
* 1% token buyback for liquidity on each transaction
* 1% Marketing and operational costs
* 1% Reflections back to holders
# Explanation
### Summary
* VLOKR plans on distributing 840,000,000 $VLOKR tokens towards an ICO (initial coin offering) via Launchpad.
* Initial listing price 0.001 USD
* Upon trading your position of $VLOKR 3% fees will be deducted
* 34,615,384.61 million $VLOKR will be released to public weekly over 5 years
* 6.5% of the weekly emissions supply is distributed to the team weekly over 5 years
### Fee Structure
* 1% is earned by holders back in reflections.
* 1% of all selling volume is bought back and added the the liquidity pool
* 1% of all transactional will burned Quarterly
* 1% will return back into the company as operational and growth costs.
# APPENDIX A: THE LIMITATIONS OF SOCIAL MEDIA PLATFORMS
The social networks have steadily increased their audience and changed how people socially interact and share opinions and information with friends and content creators. The sharing of content that is created by users was also supported by mobile adoption.
The reason why social networks surpassed classic media outlets in revenue and became a profitable business model was because of targeted online advertising. This type of advertising allowed companies a less costly, more widespread and more customizable advertising solution than the traditional TV and offline medias. The platforms have thus started to gain significant followers through social interactions between users on Facebook or through quality content that was made by creators on YouTube.
**The old advertising model is confronted with issues**
The targeted advertising model is lately encountering some issues such as inequal revenue sharing, limits on automated moderation and collection of personal data that users are concerned with. This resulted in a decrease of creator revenues, increasing distrust from the public and brand association risks for companies that want to advertise.
The platforms need to cover their rising infrastructure costs and thus increase revenue. This is usually done by increasing the ad catalogue, by using algorithmic content distribution and by selling personal data to companies for advertising purposes. The other stakeholders have opposite interests:
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* Creators want more revenue sharing and more interaction with fans.
* The users prioritize less intrusion in their private life and this is translated as no personal data collection and a transparent content distribution algorithm.
* The advertisers require a safer environment for their promotional content.
*Figure 10*: Conflicting interests of others
The opposing interests mean that the stakeholders do not feel that their voices are heard and their interest are truly represented. This leads to a number of limitations of social media platforms.
Limitation 1: The content creator revenues and fan interaction are reduced.
It is suspected that there is a decrease in the portion of revenue shared by platforms with the creators. This can’t be confirmed because of a lack of transparency. The platforms have also increased the use of automated moderation algorithms and this resulted in a lot of content demonetization and censorship.
A new set of rules from the European Union have introduced new punitive regulation for copyright infringement and this resulted in less revenues for creators. The creators also no longer have a direct relation with fans as platforms increase content distribution control for advertisers. This means that creators are trying alternatives for social media platforms.
Limitation 2: The users lose trust quickly in social media platforms
The social media users have become aware of the scandals of personal data leaks and have realized that the collection and monetization of personal data is hidden and uncontrolled. The regulation is increased in this industry sector, but users continue to adjust privacy settings and use ad blockers. The content distribution algorithms are hidden, have a commercial purpose and do a poor job of promoting what is relevant. They are unsuitable for kids, create information silos and limit freedom of speech.
Limitation 3: The brand association risks for advertisers
The social media platforms need content moderation to create a safe framework for advertisers. If inappropriate content is not banned from the platform, advertisers will be concerned for their brand image and risk unwanted association. The automated moderation has proved on a number of occasions to be inefficient for this purpose.
**The response of major social platforms**
The social media platforms chose to deal with such issues by favoring advertisers and revenues and the expense of users and content creators. They relied more on automated content moderation and increased the monetization threshold for creators. This resulted in reduced creator revenues, unwanted content demonetization and less fan interaction while promoting what was recommended by the algorithms and advertisers. The social medias also launched premium content features to increase revenues from viewers.
The platforms have increased their revenue with additional ad pressure and with reducing the proportion of income that is allocated to creators. The advertisers have convened to protect their brands with automated moderation and human moderation also. They planned to increase content quality with higher monetization thresholds.
Such actions to protect the revenue model have only supported the interests of platforms and advertisers. The users and content creators found that their interests were not a priority. To ignore the interests of users of social platforms is a considerable risk for market players. This creates an opportunity to create a platform where all the participants are given the same consideration, all the contributions are fairly rewarded and the rules are transparent and introduced, adjusted and accepted by the whole community.
# APPENDIX B: THE VTV DISTRIBUTION ALGORITHM
The platform changes how content is shared, voted and promoted on the network. One user does not mean one vote because this creates problems with fake accounts and actors that can spread misinformation to further their commercial and political interests.
The user does not simply like a post, but can specify how much by spending VP tokens to vote. This can represent a fairer way to rank content on the platform by guaranteeing that the most active and knowledgeable users will have the most influence.
#### **The process for curators**
The curators are incentive to search for the most relevant content and rank it properly as follows:
#### 1) Acquiring VTV tokens
The new users can create an account and accumulate the first coins through a referral program. They can also purchase the coins on exchanges by using a variety of currency. The collected VTV will create a supply of VP that can be used for ranking content.
#### 2) Searching for quality content with great potential virality
The curators browse content on the platform and determine its potential based on number of votes, the date it was posted, who voted on it and other factors that are suitable.
#### 3) Voting and getting rewarded
The curators vote on content with a certain number of VP. They can get rewarded in VTV if the content proves to be of quality and more people vote after that. The amount of VTV that is rewarded is proportional to the VP that was spent to vote. The viewers can thus vote in several ways depending on the quality.
**The process for creators**
The content creators are also incentivized to post quality content as follows:
#### 1) Acquiring VTV tokens
The new users who want to post content can accumulate the first coins with the referral program. They can also purchase the coins on exchanges for a variety of currencies.
#### 2) Post content
The creators can upload content on the platform, tag it properly and set the VP amount they want for promoting the post.
#### 3) Get rewarded if the fans vote
The creator can get rewarded in VTV if the users vote on the post. The amount of VP spent to promote the content is proportional to the VTV reward. The creators can thus choose to use the most VP for the content that is of the highest quality and that can get the best reception by viewers.
# APPENDIX C: COMPETITION
We are not the only company that activates in this sector because we know that a lot of alternative video platforms are planning to launch soon. We have some advantage over them because we already have a live product and we are not only a desktop application as we have support for mobiles also.
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*Figure 11*: The new social platforms
We have a decentralized video infrastructure and increased user control. The files are not hosted on a centralized platform and distributed to users because this creates low performance and censorship issues. The video hosting and delivery infrastructure that we have uses the IPFS protocol and network. The content that is uploaded on the network is sent to all devices connected to the network so there is no central host. The network can redirect the stream to another host if a file is lost or removed. This means that the network is fast and the files are accessible to all.
The content is not controlled by a central authority and there is no unjust censorship. The network uses considerably less bandwidth and has almost no operating cost. This is because the users share the task of hosting the files as opposed to needing a central server. This also addresses poor performance issues when many users try to view the same content.
This new architecture is the reason of the improved performance of our video sharing platform. The monetization of user contributions such as voting, posting or tagging is also a significant feature of this platform that is likely to have a good reception. Such considerations are the reason why our product is an improvement compared to other platforms.
# KYC & AUDIT
### Contract Checker Audit
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